← Back to Projects
Email Development
SaaS Welcome Series
An automated drip campaign for a SaaS product. This project involved designing the logic for the sequence as well as coding the templates. It features deep personalization using Liquid templating language.
Tech Stack
HTMLLiquidKlaviyoFigma
Key Features
- Dynamic user name and company insertion
- Conditional content based on user role
- A/B tested subject lines
- Optimized CTA placement